Affinity

Affinity Water ‘Turn Off The Tap’ video

Video

June 1, 2016

If everyone in the UK turned the tap off while they brush their teeth, together we could save 224 billion litres of water every single year – enough to supply up to 2 million homes with water annually. To get this information across to our audience, we sold into the client the power and resonance of a short, punchy, quirky, humorous video. Basing the idea on the concept of a ‘surprise’ we focused our story on an average guy waking up, stumbling out of bed, before leaving the tap running as he leisurely brushes his teeth. The twist? It’s a bit fishy. Take a look to find out…

Viewed over 6,000 times to date.

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