Amber training videos
January 15, 2016
We produced, wrote, storyboarded, directed and edited nine films, each with Arabic subtitles. Together, these broke down the customer journey into every potential situation and explained the action needed in each. The videos were then integrated into an interactive PDF training ‘support pack’ for branch leaders, and shared with staff. The result? The videos and PDF have been acknowledged by the Al Tayer CEO as the benchmark by which all training programmes must now follow, and the success of this has even helped Amber extend into Qatar and Bahrain.
Training videos for the Middle East’s largest multi-sector loyalty programme.