Austria Tourist Board Promo Thumbnail

Austria Tourist Board promo

Promo

October 9, 2014

When it comes to skiing, the Wilder Kaiser holiday destination in the Tirol may not immediately spring to mind – despite it being an incredible family skiing destination that’s well within reach. An advertorial in the Manchester Evening News, as well as homepage takeovers, allowed us to convey a compelling message. A different approach was taken in London: three posters on the Tube, working both individually and together, ironically comparing the working routine and skiing in Austria.

Two powerful and compelling campaigns – one in London, one in Manchester.

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