Middle East Event

Big event, big numbers

Blog

November 17, 2014

Every year, the annual Hajj pilgrimage to Makkah sees millions of Muslims from all around the world travel to the Holy Land. And this year, 50,000 of them checked into the Anjum Hotel: a staggering number whichever way you look at it – and particularly satisfying to the team at CampaignWORKS. Of course, we’re not saying that it was all down to our brilliant launch campaign for the hotel – but we like to think our impactful marketing push did its own little bit to generate this extraordinarily big number.

by Dave Washer