DW Windsor

DW Windsor Kirium Pro lighting campaign

Campaign

November 17, 2016

In the world of street lighting, perceived wisdom stipulates that high quality equals high cost. But perceived wisdom is not always correct. Example: Kirium Pro from DW Windsor. Outstanding British build quality. Superlative performance. Unparalleled benefits. The light that proves that not all LED street lights are made equal. Our theme: refreshingly different thinking, with our target audience receiving a zesty Refreshers bar to nibble on while reading all about the benefits.

360° integrated campaign, including DM, brochures, EDMs and interactive smart phone / tablet-optimised microsite.