Five Guys

Five Guys Dubai Mall launch

Design

January 15, 2016

This eye-catching brand needed a bold campaign to match when it opened its first outlet in The Dubai Mall, soon followed by another at the Dubai Marina Mall. Our objective was to ensure that all mall visitors were firstly aware about the new restaurant outlet, and secondly, driven to make a visit; we achieved this with a range of adverts and promotional material. The campaign was made up of adverts seen all around the mall and surrounding proximity, with our creative visible on 4 5-meter high pillars, on escalators and adorning walls in key locations. The design was kept clean and striking, and the copy simple.

Positive feedback from the Five Guys US head office. The brand is now planning further expansion – with more outlets opening in Dubai and Abu Dhabi.

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