Meydan Beach

Meydan beach repositioning campaign

Promo

October 23, 2014

When Meydan Beach first launched, it did so as an exclusive, elegant beachside establishment; a premium, members only club for the chosen few. As part of the strategy to broaden appeal and increase footfall, we focused on making Meydan Beach more inclusive than exclusive, devising a series of offers to reposition the beach club as a cool, funky place for ’20 somethings’ to hang out. Outdoor, online and offline media combined beautifully to increase awareness and numbers at this beautiful beachside venue.

Outdoor, online and offline media combined to increase awareness and numbers at this beautiful beachside venue.

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