Air Partner ski campaign
November 28, 2016
The ultimate in luxury, convenience and flexibility, Air Partner offers skiers the fastest, most hassle-free way to the slopes, with flights to (and from) the most convenient airports and exclusive terminals for zero time delay at check-in and security. To get this message across in the simplest, most powerful way, we created a stand out campaign that said ‘ski’ with sophistication and style, along with a bold, intriguing statement: ‘it’ll take you longer to pack, than to get there’. Channels were truly integrated, including EDM, magazine ad and banners.
Results were high flying, with the ski campaign contributing to total marketing reach growth of 26%.