Anjum Hotel Makkah launch
October 23, 2014
A remarkable new hotel in a remarkable location, Anjum Hotel – Makkah marks the beginning of an ambitious and momentous building project for Saudi Arabia’s Kaaba Mountain region. With 1,743 rooms, this is the largest hotel in the whole of the Middle East; as such, a momentous venue demanded a momentous launch campaign. Our input was total: including designing and building both pre and post-opening websites, multi-language brochures, a launch ad campaign, internal comms, training materials, all in-hotel collateral, brand film and more.
A hugely successful project for a hugely important hotel, which saw a staggering 50,000+ pilgrims checking in during the Hajj season, 2014.