Axelos branding


October 14, 2015

In 2013, the UK Government signed a deal with Capita plc to take over the running of the global best management practice portfolio. The deal ushered in a new era in nurturing best practice communities on a worldwide scale, along with the creation of a completely new brand: AXELOS was born. Responsible for all aspects of the new brand’s look and feel, we created everything from brand guidelines and brand book, to full copy tone of voice and the new AXELOS logo. Laying the foundations for a modern, ever-evolving company for a modern, ever-changing world.

Completely new look and feel for a completely new brand.

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