Axelos global campaign
October 14, 2015
Staying ahead in the world of business is all about having the right tools; tools like PRINCE2 and ITIL. If you’re missing these, you’re missing something absolutely vital. That was the message we wanted to convey when developing this global campaign for the new AXELOS brand to a worldwide business audience. How we did it: with a simple concept executed in a number of different ways… a watch without arms, a compass without co-ordinates, a laptop without a screen.
Powerful and memorable press ads, featured in market-leading publications, including The Financial Times, The Economist, and Management Today.