Cruft’s stand for Arden Grange
May 24, 2016
For a number of years, Arden Grange had been using the same graphics for their Crufts stand, which, though strong from a thematic point of view, didn’t work hard enough in terms of compelling, engaging, informative messaging. The rear of the stand was a fantastic opportunity to really sell what Arden Grange premium quality dog food was all about – so we created strong, single-minded messaging, designed to grab people’s attention quickly as they were walking past. The 20th anniversary of the company and brand was a key message to convey too, with our design team coming up with a clean, clear, crisp logo to highlight and celebrate this important milestone.
A totally reimagined, reenergised stand, which gave makers of high quality dog food higher than ever stand out.