Driving awareness through interactive experiences
January 9, 2020
The Hilton Owners Conference is an important showcase event in the Hilton calendar. It is an opportunity for hotel owners to network and learn about the latest Hilton initiatives and projects. As Hilton’s key event partner, our role was to create a memorable and exciting experience for all the delegates.
As part of Hilton’s overall conference plan, there was a drive to increase awareness of Hilton’s partnership with the European Golf Tour and highlight their Honors loyalty programme. It presented an excellent opportunity for us to create a fun, interactive simulation experience.
This manifested into a hyper realistic, Golf Driving Simulation. Participants took part in a competition to see who could reach the furthest down the Fairway. Prizes included F1 and golfing gifts.
For a global brand such as Hilton who have an audience where English isn’t necessarily the first language, an experiential stand breaks down any language barriers and delivers an experience that clearly communicates the key messages – far better than any words or images can.
The Golf simulation was strategically positioned opposite the Hilton Honors stand so that we were also able to encourage conversations surrounding the commercial benefits of the Hilton Honors programme for Owners. One key benefit of the programme was the ability for individuals to redeem experiences like attending the BMW PGA Golf Championship using their collected loyalty points.
The stand proved extremely popular and created a relaxed yet dynamic forum for meaningful conversations. And yes, even the President of Hilton had a number of shots, making his way to the top of the leader board!