January 14, 2016
Previously, health clubs and spas occupied distinctly different spaces. Hilton’s eforea spa and health club is different. Our challenge was to reflect that this single space could offer a place to relax and workout, promising total wellbeing for its members. To this end, we created branding that was engaging, enticing and conveyed our core brand message: emerging brighter. Because we were creating a global brand for a global audience, we used models from Europe, the Middle East and Asia Pacific and shot imagery that encapsulated the ethos of everything that eforea spa and health club stood for.
The winter 2015 EDM campaign generated an impressive 83% response rate.