Hilton 115 F&B campaign
June 1, 2016
As Hilton’s first ever country-wide promotion launched to date, Hilton 115 aimed to drive awareness, footfall and, ultimately, revenue, to the 115 F&B outlets located across the full site of 20 Hilton properties throughout the UAE. As Hilton’s strategic partner on the project, Campaign Works delivered all master creative – including digital banners, screens, promotional vouchers, a full media plan and a microsite dedicated to supporting the promotion and enhancing its success. In addition, we also created and managed a weekly performance tracking system, allowing detailed recommendations and suggestions to increase each outlet’s performance in real time.
Hilton’s first ever country-wide UAE F&B promotion.