Hilton intro film for 2016 EMEA conferences
March 27, 2017
At Hilton, they’re used to making a big impression; so, when we were tasked with creating an intro film for the company’s 2016 EMEA General Managers and EMEA Sales Directors conferences, we knew we had to create something with huge impact. Taking our cue from the conference venue city of Prague, we enlisted the help of top local ice hockey team Sparta Prague… storyboarding, filming and editing a fast action piece ‘starring’ Hilton’s top executives. The executives then emerged, post-film, onto stage, complete with full ice hockey gear and, along with members of the Sparta Prague team (who filed into the conference area to maximum effect) proceeded to hit soft pucks into the audience.
Viewed by 1,000 conference delegates.