Hoax Launch

Hoax Launch campaign


July 23, 2014

Hoax is the hostel experience redefined. Catering for the young, metro, retro crowd, it needed a strong new identity in time for launch. Likewise, Hopskotch street kitchen and bar required a distinctive new look and feel that hit the right levels of low key stand out without appearing to try too hard. We came up with something that rejected cliché and one-size-fits-all accommodation and dining, and embraced escapism and the true spark of individuality.

A distinctive new brand for a hostel and street cuisine venue that epitomised the anti-brand.

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