Lao Restaurant launch campaign


October 23, 2014

The Waldorf Astoria Dubai Palm Jumeirah’s LAO restaurant required a launch campaign, highlighting beautifully hand crafted, fresh cuisine that takes its influence from all parts of South East Asia. After brainstorming several routes, one was picked that remained true to the heritage of the tribal people of LAO – incorporating rich colourful visuals with diverse textures comprising Thai silk, bamboo and teak; all items that are unique and synonymous with the region.

Creating a strong, passionate brand campaign that truly captured the authentic culinary experience that LAO affords so spectacularly.

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