LivingWell Splash into Summer Campaign
July 23, 2018
For the summer holiday period LivingWell Health Clubs needed a stand-out, tactical campaign to drive short term memberships to 26 of their clubs.
The chain of health clubs are unique as they are situated within Hilton hotels and have a great USP that makes them stand out from the competition – each and every club has its own swimming pool.
CampaignWorks created a fun, bright, vibrant ‘Splash into Summer’ campaign offering short term, great value, swim only memberships for families and individuals.
The integrated campaign features refreshing hero imagery across online and offline channels – outdoor banners, Clingz for in-club theming, social media campaign plus fun giveaways for team members to use for outreach activity – campaign stickers, t-shirts, water bottles and phone pouches.
Social media activity consisted of boosted posts and Facebook campaign, and achieved a reach of 36.9k.