QUBE at Meydan Hotel World Cup 2014 awareness
October 23, 2014
A sports bar with a twist, QUBE at The Meydan Hotel is the best place in Dubai to watch sport. A huge cube-shaped screen suspended from the roof projects images onto all four sides. This, along with 16 other screens means you never miss any of the action – wherever you are in the bar. To increase awareness of this brilliant venue, we were tasked with a ‘relaunch’ to coincide with the FIFA 2014 World Cup. Based around the cube shape, our campaign asked the question ‘World Cup? Problem solved’.
Incredible footfall – both during the tournament and beyond.