170 years young
September 28, 2019
Saffron Building Society opened its doors in 1849 to help people save and borrow. At the time, Queen Victoria ruled and the first ever Bowler Hat was made by Locke & Co of St. James. The safety pin was patented and the rights sold for $400. The first boat load of gold rush prospectors arrived in San Francisco, and the Great Hall at Euston Station opened.
Can you imagine the safety pin being pitched on Dragon’s Den? The prospectors checking Google maps to plan their journey? The first visitors to Euston taking to social media as a train is running late?
Times have certainly changed and in the last 170 years Saffron’s products and services have too, but their commitment to its members has stayed the same – ‘Always there for our members, since 1849’
Saffron is a mutual organisation, which means that they are owned by its members, are accountable to, and exist solely for their benefit, and they truly live and breathe by their strapline.
Daily headlines tell us about the rise of digital disrupters, heritage brands collapsing and others having to change to survive. Whilst business is business, people are people and whether they are making a B2B or a B2C choice, we seek a personal experience not a merely transactional one.
We are living in a relationship economy and In these interesting times, it’s great to see a brand like Saffron remaining true to their values, putting the customer’s needs first and celebrating 170 years success as a result.
We are privileged to support and help them on their journey – congratulations Saffron!