Sisters Beauty Lounge flagship store launch
January 15, 2016
Sisters Beauty Lounge is one of Dubai’s most luxurious destinations for high-end beauty treatments and all-round pampering. Our brief was to launch the opening of their flagship new store at The Dubai Mall with a standout campaign that would appeal to female visitors during peak shopping season. The seven-week campaign was launched across 367 digital screens around the mall. Additional creative was promoted across social media, with a spectacular launch event for 250+ VIPs. This campaign’s key message and strong CTA have resulted in a significant increase in brand engagement across social media channels and the lounge continues to trade above target.
High-end glamour at the world’s largest shopping mall.