The Meydan Hotel The Track Golf Course summer promo campaign
August 23, 2014
The Summer Wildcard was no ordinary offer, entitling the consumer to free golf at The Track as well as a range of extraordinary offers by The Meydan Hotel and Hospitality brand. Campaign Works were tasked with producing an eye-catching piece of creative which was both representative of The Track golf course and also metaphorically linked with the ‘Wild Card’ element. Playing on the ‘card’ aspect, we displayed each of the offers on its own custom playing card, strewn across a golfing green for added emphasis. The result: a cool piece of branding work which launched on and offline over a six week period and boosted exceeded expectations in terms of sales.
A unique integrated summer campaign to launch a memorable golfing promotion.