Yalj brand identity campaign
August 19, 2014
YALJ (Yousef Abdul Latif Jameel Co. Ltd.) has a vision – to be ethical, sustainable, build stronger communities and better the world for everyone. Our job was to convey that vision to potential commercial partners, corporate investors, and employees. By creating a brochure and video for corporate presentations, we communicated their purpose: doing business differently – the right way. Alongside this, we repurposed their website using core brand pillars, giving the YALJ Group a platform to further promote all they stand for.
One vision: ‘for the betterment of all’.