Mitsubishi Electric PACE Conference 2024.

Film Works, Design Works

Client: Mitsubishi Electric

Project: Mitsubishi Electric PACE Conference 2024

The brief: As a market-leading supplier of innovative electric heating, ventilation and cooling (HVAC) technologies, Mitsubishi Electric are committed to developing low-carbon solutions to help achieve the UK’s Net Zero goals. Every two years they hold a one-day conference for over 300 members of their Partner Programme. This event provides the opportunity to engage with valued customers, update them with industry insights and technology developments, plus offer networking opportunities.

The 2024 conference focused on the urgent need to accelerate the move from fossil fuels to electrified heating systems in the UK’s built environment.

Mitsubishi Electric wanted to reinforce the support they could offer Partners both in taking advantage of the commercial opportunities the electrification of heating presented, and in delivering the pace of change needed to get their businesses upskilled to be able to install the latest low carbon technologies.

They wanted to create an identity for the 2024 event that would give it lasting recognition amongst Partner Programme members for this event and beyond.

Mitsubishi Electric PACE Conference 2024

The audience: The identity needed to resonate with Mitsubishi Electric Partner Programme Members, their internal Sales teams and the wider Heating, Ventilation and Cooling Industry audience.

The solution: We developed an acronym for the Conference “PACE24” (Partner Activation Conference and Exhibition) which embodied the urgency for partners to get their companies on board to meet the demand for decarbonisation.

The identity ran across all conference communications pre and post event. Campaign Works designed a series of exhibition stands highlighting all the types of support offered by the Partner Programme, created stand out graphics for presentations and inspiring video content.

The results

Post-event feedback from both the internal Mitsubishi Electric team and Partner Programme members was overwhelmingly positive, with many already looking forward to attending the next PACE event in 2026.

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