About Us
Inspiring brand leadership
We make our clients brand leaders in their markets... building positive connections through insightful, clever, imaginative and creative marketing solutions. We’ll accelerate your brand’s growth by influencing customer behaviour: combining insightful strategy and powerful creative content to bring you new and unique ways of engagement for a value-added customer experience.
Your market: Our expertise
We’re leaders in our field and experts in your market and we’ll generate outstanding results on every project we work with you on, across six specific sectors:
Travel & Hospitality, Property, Leisure, Utilities & Amenities, Professional Services and Education.
20+ years experience
We’re a dedicated, skilled agency of planners, event and project managers, creatives, designers and digital experts based in England and Dubai, able to elevate your message and grow your brand across. Events, Sales Promotion, Video, Design, Digital & Social Media
We’ll create positive results, building your brand and ensuring an outstanding return, whatever your marketing budget.
One team, with one goal
We’re not just your agency, we’re a strategic partner, as passionate about your brand as you are. Our long-lasting client partnerships are built on knowledge, trust and, crucially, results.
A word from our clients...
"The phrase that seems to consistently come out is 'best conference EVER!' This is absolutely down to all of you and the hard work that you all took on, as well as your day jobs."
Suzanne Manning, Senior Director, Sales Strategy & Optimization, Hilton Worldwide Europe, Middle East & Africa
"Your team have been spot on and the end result is better than I ever imagined."
Stuart Wilson BEng (Hons) MSc, Commercial Director, DW Windsor
"I just wanted to say a heartfelt thank you for delivering yet another hugely successful ‘4DX Virtual Certification’ to 150 of our Senior Managers in 18 properties from 17 countries across 7 time zones!"
Tom Mc Dermott, Director, Operational Excellence EMEA
"I’d just like to thank you all for your contributions in making our EMEA and Sales conference for 2016 such a great success. I appreciate these things are very much a team effort. It’s that collaboration that has shined through and brought Heartfelt Experiences to life."
Simon Vincent, Executive Vice President, Hilton Worldwide Europe, Middle East & Africa
"Absolutely delighted with this project. Not only was it the smoothest project I've worked on, but it was delivered on time and within budget."
Paul Gascoyne, Graduate Recruitment Manager, Shearman & Sterling
"A big thank you... you should all feel very proud of what you achieved this week."
Lorna Small, Director of GCE Sales Development, Hilton Worldwide UK & Ireland
"Great job guys – we love it!"
Head of Commercial and Business Development, Rise LLC, Dubai
"Thanks for everything this week, and congratulations on an incredible event. It was wonderful to see the CampaignWORKS machinery in action on a major event – and what a great team you are!"
Dan Corfield, Senior Manager, Corporate Communications, Hilton Worldwide Europe, Middle East & Africa
"This piece of work defined our business. You cared for our brand as if it were your own and executed what I know was a difficult brief."
Richard Cooper, National Marketing Manager, Mitsubishi Electric
"The success of this style of delivery is largely down to your attention to every aspect of the detail during the ‘production’ and your fantastic partnership with Ray & Adam and the Hilton Team."
Tom Mc Dermott, Director, Operational Excellence EMEA
"Thank you for everything you did to make our conference so inspiring and memorable. You really did go over and above, nothing was ever too much to ask."
Katrina Jones, Vice President of Corporate Communications, Hilton Worldwide Europe, Middle East & Africa
"CampaignWorks helped us create a strong and vibrant brand Harwell Oxford. Their creative work bringing that brand to life has been outstanding."
Megan Morys, Innovation Manager, Harwell Oxford
“Thanks for all your help guys, you've all done an amazing job."
David Derbyshire, Director Service Delivery, Field Technology, Hilton Worldwide Europe, Middle East & Africa
"These standards look fabulous! I am very pleased with the outcome; very well done and thank you for your hard work. Awesome stuff."
Caitlin McKenna, Director, Global Wellness, Full Service & Luxury Brands, Hilton Worldwide
"We really appreciate your dedication, professionalism and willingness in developing this innovative solution to delivering 4DX training at Hilton."
Tom Mc Dermott, Director, Operational Excellence EMEA
Award winning
National Business Award - Marketing Strategy of the Year
National Business Award - Customer Focus Award
Eight awards in eight years including:
HMA - Best Integrated Campaign
HMA - Most Innovative Campaign
Chartered Institute of Marketing Excellence Awards
Campaign achieved an ROI of 22:1 and exceeded sales targets by 400% within 10 months of product launch
Rob Conway
Founder & CEO
My role (in 5 words): Finding / guiding the right solution
Joined the agency: At the very beginning (over 20 years ago, wow!)
Favourite thing about your job: The variety and the travel
Outside the 9 to 5: I’m restless, so always finding something new to do
Best skill: Finding marketing solutions that achieve great results
What gets you out of bed: I am passionate about this business
Greg Mackenzie
Creative Director
My role (in 5 words): Finding the right creative solution
Joined the agency: Over a decade ago
Favourite thing about your job: Making work that works
Outside the 9 to 5: Classic cars – I have a need for speed!
Best skill: Keeping calm under pressure
What gets you out of bed: Doing something I love to do
Vicky Varfis
Managing Director, Middle East
My role (in 5 words): Expanding the Campaign WORKS footprint
Joined the agency: June, 2015
Favourite thing about your job: Inspiring customers with the WOW factor!
Outside the 9 to 5: Popcorn and a good movie
Best skill: Gaining the trust of others
What gets you out of bed in the morning: Driving our Middle East business forwards
Sarah Cataldo
Client Services Director
My role (in 5 words): Planner, thinker, collaborator, problem solver
Joined the agency: 2007
Favourite thing about your job: Creating something unique and memorable
Outside the 9 to 5: My horses
Best skill: Taking time over things to get the right result
What gets you out of bed in the morning: The challenge of a new day building incredible brands
Michele Greig
Group Account Director
My role (in 5 words): Right solutions for my clients
Joined the agency: 2004
Favourite thing about your job: Getting to work with our great creative team to come up with innovative ideas
Outside the 9 to 5: Travel, books, good times with old friends
Best skill: Listening to my client requirements and working with them to deliver campaigns that work
What gets you out of bed in the morning: The variety of my role – every project is a new challenge
Amy Barker
Group Account Director
My role (in 5 words): Joining the dots, making connections
Joined the agency: Summer, 2017
Favourite thing about your job: Working with so many different businesses, each with their own unique challenges
Outside the 9 to 5: Mum to small person. Session singer. Horse rider.
Best skill: Never losing sight of the bigger picture
What gets you out of bed in the morning: Usually my son. What keeps me out is the opportunity to make a positive difference to the companies I work with.