LivingWell Social Media Strategy.

Campaign Works, Social Works

Client: LivingWell Health Clubs

Project: Social Media Strategy 2024


Background: LivingWell is a premium chain of health clubs located within Hilton Hotels, with locations across the UK and Europe. Each club offers a high-quality fitness experience, with most featuring a gym and swimming pool, while some operate as gym-only locations under the LivingWell Fitness brand. LivingWell’s core differentiator is its welcoming, community-driven approach, catering to individuals of all ages and fitness levels.

The brief: LivingWell sought a strategic social media management solution that would boost engagement and enquiries to support membership sales. The engaging and informative content should increase brand awareness. The aim is to have a year-round content strategy, integrating reactive trends with a balance of organic and paid social campaigns to effectively target prospective members that complements existing Google Ads and paid SEO efforts to drive conversion.
LivingWell Health Clubs
Social Media Strategy 2024
Social Media Strategy 2024

The solution: A comprehensive social media strategy was implemented to drive awareness, engagement, and ultimately, membership sales.

We set out to monitor and manage LivingWell’s social media pages, promptly responding to comments and direct messages.

Monthly social media calendars were developed, featuring diverse content types, including fitness tips, member testimonials, facility highlights, and promotional offers. Posts were carefully crafted with compelling captions and clear calls to action, directing users to the LivingWell website.

We leveraged paid social strategies, including boosted posts, to expand reach and engagement. By working closely with the client, we refined audience targeting based on geographical catchment areas and interest categories such as fitness, wellness, and spa experiences.

We also produced monthly reports provided insights into campaign performance, allowing for continual optimisation and transparency with the client.

The results:

The strategy delivered measurable success in boosting brand awareness and engagement:

  • 2,567 new followers gained across LivingWell’s Facebook pages from January 2024 to January 2025.

  • 384,000 targeted users reached through boosted ads in January 2025 alone.

  • Increased website traffic and enquiries, directly supporting sales objectives.

This was a meticulously planned and executed social media strategy through which, LivingWell successfully strengthened its digital presence, engaged its audience, and drove measurable growth in membership interest. By leveraging both organic and paid content, LivingWell’s brand positioning as a welcoming and inclusive health club was reinforced, setting the foundation for continued success in the fitness industry.
Social Media Strategy 2024
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