Mitsubishi Electric LES Conference 2024.

Film Works, Design Works

Client: Mitsubishi Electric

Project: PACE Conference 2024

The brief: Every year Mitsubishi Electric’s Living Environmental Systems division holds an internal conference for over XXX team members. The objective of the 2024 event was to reinforce the need for teams to work together and collaborate to achieve ambitious goals both in terms of growth and company sustainability objectives.

The audience: Team Members from across the UK working in functions including Sales, Marketing, Operations, Customer Services, Product Strategy and Development, Engineering and Technical Support.

The solution: We developed the theme “Connect for Growth” complemented by a logo with the letters of the word “Connect” in the brand colours associated with Mitsubishi Electric’s different product groups. The letters overlapped to symbolise a coming together of the diverse teams. The creative suite included a graphic pattern with blocks of colour coming together to represent collaboration. This was animated in the Conference opening video and on-stage graphics.

The theme ran across all conference presentations and a mini-expo featuring six large format light boxes. We also created a timeline video for a large 12m wide video wall on the main stage to highlight key milestones from 1990 to 2024 for a keynote presentation.

The results:

The vivid and vibrant graphics gave the main conference suite and breakout areas an inspiring, uplifting environment for the delegates and helped bring the plenary session content to life.

Testimonial:
A huge thank you for all the hard work that went into the conference content. We’ve had some great feedback already. The timeline especially was a big hit!

Marketing Communications Department Manager
Mitsubishi Electric

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