EMEA Food and Drink Conference 2025.

Event Works

Client: Hilton Worldwide

Project: EMEA Food and Drink Conference 2025

The brief: When Hilton’s Food & Drink (F&D) departmentdecided to hold their first all EMEA Conference in 10 years, they needed an experience as bold as their culinary and mixology ambitions. The objective was to create an immersive, high-energy conference that would celebrate Hilton’s F&D strategy, showcase top-tier talent, and foster industry connections – all while delivering unforgettable moments for delegates ‘Powered by purpose’. With a packed agenda featuring a Plenary meeting – ‘Spotlight Stage’, a ‘Taste Exchange’ exhibition, an awards Gala dinner – ‘Taste Experience’, and a high-stakes live MasterChef- style competition – ‘Flavour & Flair’, every detail had to beseamless. All of this would then lead to a show stoppingfinale and celebration – Club Fabulosity, a night of decadence, energy, and unfiltered fun.

The solution:

The Hilton Istanbul Bomonti Hotel & Conference Center was transformed into a multi-sensory F&D playground. Over three days, we built the Taste Exchange, featuring 30+ exhibitors and a jaw-dropping centrepiece: a two-floor, soundproofed Media Pod that doubled up as a DJ booth for RedBull. The Media Pod also became a broadcasting hub, recording high-quality podcasts while serving as a focal point for delegate engagement.

The result:

A high-impact, multi-faceted event that captivated, inspired, and connected Hilton’s F&D Team Members. Attendees left energised, with social feeds lit up with viral moments, and Hilton’s position as an industry tastemaker was solidified. The only question left – how do we top this?

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