Davies Veterinary Specialists – Driving Social Engagement.

Campaign Works, Design Works, Social Works

Client: Davies Veterinary Specialists

Project: Engage Instagram followers throughout Recycling Week

The brief: Davies Veterinary Specialists (DVS) sought to enhance engagement on their Instagram platform during National Recycling Week. The objective was to educate their audience on recycling practices and showcase DVS’scommitment to environmental sustainability.

Engage Instagram followers throughout Recycling Week

The solution: To captivate this audience, DVS, in collaboration with CampaignWorks, leveraged Instagram’s interactive ‘quiz’ feature. They developed a series of visually appealing quizzes containing quick-fire questions about recycling. These quizzes were designed not only to inform but also to engage users actively, encouraging them to test their knowledge and learn more about effective recycling practices. Additionally, the content highlighted DVS’s internal efforts to minimise environmental impact through robust recycling initiatives, thereby reinforcing their commitment to sustainability.

The result:

The campaign yielded remarkable outcomes. During National Recycling Week, DVS’s Instagram account experienced a staggering 10,000% increase in reach. User engagement rates soared to 15%, significantly surpassing the industry average of 2%. These metrics indicate that the interactive quizzes and educational content resonated deeply with the audience, effectively raising awareness about recycling while simultaneously enhancing DVS’s social media presence.

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