Align JV Visitors Centre.

Design Works

Client: Align JV

Project: Create a captivating brand experience

The background: Align JV is a joint venture of three industry leaders, at the heart of the transformative Central (C1) package of the High Speed 2 (HS2) Phase One, delivering essential infrastructure that will shape the future of UK transport.

The brief: With a diverse range of stakeholders, from engineers to government officials, Align required a Visitors Centre at their South Portal that would not only inform but inspire. The challenge was to design a space that conveyed the scale, innovation, and importance of the project in a compelling and engaging way.

The solution: CampaignWorks developed a brand-led experience that seamlessly blended informative storytellingwith striking visual impact. Understanding the need for a coherent narrative, we crafted a creative concept that guided visitors through the Align story, placing them at thecentre of the HS2 journey.
From concept to execution, we designed immersive displaywalls, bold graphics, and interactive elements to bring
the Align mission and vision to life. Our team delivered a sleek and professional aesthetic, ensuring the space reflected Align’s commitment to engineering excellence and sustainability. The use of carefully curated imagery,engaging copy, and interactive VR touchpoints created anenvironment that was both educational and inspiring.

The result:

The Align South Portal Visitors Centre successfully set a new benchmark for stakeholder engagement. Guests were immersed in a compelling, brand-led environment that clearly articulated Align’s role in HS2’s success. The combination of impactful design and seamless storytelling ensured that every visitor left with a deeper understanding of Align’s mission and contribution to the UK’s largest infrastructure project.

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