Mitsubishi Electric Indoor Air Quality.

Campaign Works, Film Works, Social Works

Client: Mitsubishi Electric

Project: Indoor Air Quality Campaign

The brief: Mitsubishi Electric offer solutions to improve indoor air quality for both commercial and residential properties, but with a clear demand for greater market-awareness to the issue, they asked CampaignWorks to devise a campaign that would position them as a thought-leader on Indoor Air Quality and to encourage behavioural change within the wider society.

The solution: We started our approach with awareness, producing an engaging and informative infographic and video; highlighting the issue, the causes and the solutions. This was quickly followed up with a webinar led by Mitsubishi Electric, all promoted on their social channels to build the conversation and encourage industries to act.

Strategic partnerships were formed with Clean Air Day, Global Action Plan and the Living Well Alliance Scheme run by the British Lung Foundation to amplify reach and credibility.

The result:

The campaign gained significant traction, with Mitsubishi Electric’s Clean Air Day posts reaching over 25,000 users across their social platforms, with a tending hashtag on Twitter. Media coverage highlighted the story’s societal impact, reinforcing Mitsubishi Electric’s position as a market leader in Indoor Air Quality solutions.

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