Coface One Unpaid Bill.

Campaign Works, Film Works, Social Works

Client: Coface

Project: Debt insurance services creative campaign

The brief: Coface, a global leader in credit insurance, provides businesses with protection against customer non-payment, offering cover in approximately 200 countries. When payment arrears are confirmed, Coface steps in to indemnify the client and manage the debt collection process. Coface approached us to develop a creative campaign to increase awareness and uptake of their debt insurance services. The challenge was to communicate the benefits of Coface’s offering in a clear and engaging way, driving action from their target audience.

The audience: The campaign targeted business decision-makers and financial controllers across a range of industries, particularly those managing international trade and credit risk. These professionals needed a solution to protect their businesses from the financial instability caused by unpaid debts, making Coface’s credit insurance an essential safety net.

Debt insurance services creative campaign

The solution: We developed the ‘Unpaid Bill Campaign’ — a strategic and visually impactful campaign highlighting the risks of non-payment and the security Coface provides. The creative focused on real-world scenarios where businesses faced financial uncertainty due to unpaid invoices, showing how Coface’s support ensured business continuity. The messaging was clear and solution-focused, positioning Coface as a trusted partner in credit management. The campaign was rolled out through targeted digital channels, industry events, and direct outreach, ensuring maximum visibility and engagement.

The result:

The Unpaid Bill Campaign delivered strong results, driving increased interest and uptake of Coface’s credit insurance products. The campaign’s success led to an ongoing partnership with Coface’s new marketing team, where CampaignWorks continues to support them with strategic marketing initiatives and creative development. The campaign not only strengthened Coface’s market positioning but also reinforced their reputation as a reliable partner for businesses managing credit risk.

See more of our work