Southfields Veterinary Specialists New Opening.

Campaign Works, Brand Works

Client: Southfields Veterinary Specialists

Project: New hospital opening campaign

The brief: Southfields Veterinary Specialists, one of the UK’s leading providers of cancer treatment for cats and dogs, was set to unveil its new state-of-the-art 42,000 sq ft hospital in September/October 2021. The objective was to position Southfields as a pioneering veterinary centre, highlight its unique facilities, and attract both pet owners and veterinary professionals. CampaignWorks’ job was to deliver a fully integrated marketing campaign pre- and post-opening.

Southfields’ target audience included:

Pet owners seeking specialist veterinary care, particularly for oncology treatment.
Veterinary professionals, including referring vets and potential recruits.
Internal staff, ensuring seamless communication and engagement.
Industry stakeholders and press.

The solution: To drive awareness and engagement, CampaignWorks implemented a multi-faceted marketing campaign:

Brand development and strategy: A refreshed brand identity aligning with Southfields’ growth and vision.
Digital presence: A newly designed, high-performance website with engaging content.
Advertising & social media: A blend of print and online campaigns showcasing USPs such as the separate cat entrance (CAT LAND), specialised treatment rooms, and a dedicated bereavement space.
Internal branding & signage: Ensuring a cohesive on-site experience reflecting the brand’s commitment to excellence.
Recruitment campaigns: Targeting top veterinary professionals through strategic advertising and social outreach.
Launch event & PR support: Press coverage and event support to introduce the new hospital to key stakeholders.

The result:

The launch successfully positioned Southfields as a leader in specialist veterinary care. Increased online engagement, a rise in referral cases, and successful staff recruitment reinforced the effectiveness of the campaign. The seamless customer journey, both digital and physical, ensured Southfields’ new facility was widely recognised as a benchmark in veterinary excellence.

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