Coface Premium Services Campaign.

Campaign Works

Client: Coface

Project: Mid-market launch campaign

The brief: Coface needed a standout campaign to launch its Premium Services to mid-market clients, highlighting the tailored support available to businesses ready to scale. The aim: demonstrate how Premium Services offer more than protection, they offer partnership.

The solution: We offered a creative concept that played on the idea of building blocks, as Coface’s Premium Services are built to support your ambitions. A series of illustrations and animations were created to highlight the different ways Coface Premium Services could support a client’s business.

Campaign creative included social media assets including a series of videos, email templates built in Eloqua, and design of a white paper. All created in Canva to allow for localisation. We also created Sales team and Broker presentations and a promotional flyer.

The results:
The campaign delivered standout results across channels, empowering the Coface sales team and generating strong initial interest in Premium Services. The building blocks metaphor gave the messaging clarity and cohesion, helping clients understand the real value behind the offer.

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Coface Premium Services Campaign.

The results: The campaign delivered standout results across channels, empowering the Coface sales team and generating strong initial interest in Premium Services. The building blocks metaphor gave the messaging clarity and cohesion, helping clients understand the real value behind the offer.

The results:
The campaign delivered standout results across channels, empowering the Coface sales team and generating strong initial interest in Premium Services. The building blocks metaphor gave the messaging clarity and cohesion, helping clients understand the real value behind the offer.