Coface Myth Busters Campaign.

Campaign Works

Client: Coface

Project: Campaign to reframe perceptions around Trade Credit Insurance (TCI)

The brief: Coface challenged CampaignWorks to reframe perceptions around Trade Credit Insurance (TCI). The goal? To tackle the myths and misconceptions head-on that often prevent potential customers from taking out a policy.

Campaign to reframe perceptions around Trade Credit Insurance (TCI)

The solution: We created the Myth Busters, a bold campaign featuring everyday businesspeople transformed into myth-busting superheroes. The concept reframed TCI as a smart, proactive business decision, a superpower that protects cash flow and enables growth.

Striking visuals and confident messaging positioned Coface as the voice of truth in a misunderstood market. Campaign deliverables included Eloqua-built email templates, social media assets, and a downloadable infographic, each reinforcing the benefits of TCI with clarity and confidence.

The result:
The campaign achieved standout engagement across multiple channels. More importantly, it helped Coface open up informed conversations with prospects, busting myths and building trust.

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Coface Myth Busters Campaign.

The result: The campaign achieved standout engagement across multiple channels. More importantly, it helped Coface open up informed conversations with prospects, busting myths and building trust.

The result:
The campaign achieved standout engagement across multiple channels. More importantly, it helped Coface open up informed conversations with prospects, busting myths and building trust.