Coface Myth Busters Campaign.

Campaign Works

Client: Coface

Project: Campaign to reframe perceptions around Trade Credit Insurance (TCI)


The brief: Coface challenged CampaignWorks to reframe perceptions around Trade Credit Insurance (TCI). The goal? To tackle the myths and misconceptions head-on that often prevent potential customers from taking out a policy.

Coface
Campaign to reframe perceptions around Trade Credit Insurance (TCI)
Campaign to reframe perceptions around Trade Credit Insurance (TCI)

The solution: We created the Myth Busters, a bold campaign featuring everyday businesspeople transformed into myth-busting superheroes. The concept reframed TCI as a smart, proactive business decision, a superpower that protects cash flow and enables growth.

Striking visuals and confident messaging positioned Coface as the voice of truth in a misunderstood market. Campaign deliverables included Eloqua-built email templates, social media assets, and a downloadable infographic, each reinforcing the benefits of TCI with clarity and confidence.

The result:
The campaign achieved standout engagement across multiple channels. More importantly, it helped Coface open up informed conversations with prospects, busting myths and building trust.

Campaign to reframe perceptions around Trade Credit Insurance (TCI)