Coface: Unlocking Growth with Trade Credit Insurance.

Campaign Works

Client: Coface

Project: Lead generation campaign

The brief: Coface challenged CampaignWorks to deliver a lead generation campaign targeting CFOs, FDs and CEOs of mid-market companies. The aim: to demonstrate how Trade Credit Insurance (TCI) can strengthen a company’s balance sheet.

The solution: We developed a compelling, interactive PDF tool that clearly illustrated the financial benefits of TCI – from safeguarding cash flow to improving credit terms. Supporting creative included an animated infographic, Eloqua email templates, a teaser video, and social media assets. To maximise relevance across regions, we localised content with diverse imagery and created editable Canva versions for ease of translation and adaptation.

The results:

The campaign gained significant traction with senior finance audiences. The flexibility of the assets was praised by local teams, while the interactive tool sparked meaningful conversations. Ultimately, TCI was successfully repositioned as a strategic asset for sustainable growth.

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