FHS Dubai Stand 2024.

Film Works, Event Works

Client: Hilton Worldwide

Project: FHS Dubai Stand Build 2024

The brief: Hilton approached us to build them an exhibitionstand for the Future Hospitality World Summit to spotlightattention to Hilton’s growing Lifestyle brands, as a focus to boost investor interest in this market within the Middle East& Africa region/s.

The solution: We set about to design a sleek, high-quality &modern stand with premium print and, production, furniture and dressing items as well as top level food & drink. Wefocussed on 3 key brands: NoMad (luxury lifestyle), Canopy by Hilton and Motto by Hilton (lifestyle brands), showing the bespoke beauty of some key locations within EMEA, partnered with key brand statements for each lifestyle brand as well as quality depiction of Hilton’s strapline ‘For the Stay’. The large LED screen featured the latest key statistics and top line information about Hilton’s pipeline of new openings and key USPs with smooth transitions and quality equipment to really make the content pop! The furniture set up allowed for upbeat informal meetings as well as a more relaxed area to promote more detailed and intimate conversations.

The result:

We worked closely with our longstanding suppliers to deliver an outstanding stand that saw immense footfall throughout each day, productive and fruitful meetings and the best quality coffee at the Summit!

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