Linnaeus Dentistry Campaign.

The brief: Linnaeus, a network of veterinary practices across the UK and Ireland, aimed to position themselves as the nation’s leading providers of quality oral care for pets. Recognising that dental health is often overlooked — with only 8% of dog owners and 4% of cat owners brushing their pets’ teeth daily — they sought to educate pet owners on the importance of regular oral hygiene to prevent common dental diseases and detect other health issues early.