LivingWell Social Media Blogs.

Social Works

Client: LivingWell Health Clubs

Project: Strengthening LivingWell’s wellness community through engaging blog content


The brief: LivingWell is more than just a gym; it’s a wellness community that prioritises the health and wellbeing of its members. With a commitment to providing an enhanced fitness experience, LivingWell sought to strengthen its brand proposition by offering valuable, informative content that supports members on their journey to better health.

LivingWell wanted to create a dedicated content platform that would provide members with engaging, informative content to enhance their health and wellbeing journey. They wanted to highlight the extensive range of facilities available at LivingWell, reinforcing the benefits of membership. This was all with the aim to position LivingWell as ‘the club that cares’ by offering members expert insights and guidance on improving their overall wellness.
LivingWell Health Clubs
Strengthening LivingWell’s wellness community through engaging blog content
Strengthening LivingWell’s wellness community through engaging blog content

The solution: To meet these objectives, a strategic content plan was developed, focusing on monthly blog posts covering a diverse range of health and wellness topics, from fitness tips to mental wellbeing advice. CampaignWorks integrated the blogs with social media content to boost engagement and drive traffic to the LivingWell website. As well as seamless inclusion of links and references to LivingWell’s facilities, ensuring members could understand how a membership can support their fitness and wellbeing goals.

The audience: The campaign was designed to engage and inform two key audiences including:

  1. Existing LivingWell members, providing them with added value beyond the gym floor.
  2. Health and fitness seekers looking for expert advice and motivation to improve their wellbeing.

The results:

The blog strategy delivered impressive results, proving its effectiveness in driving engagement and reinforcing LivingWell’s brand message:

  • In 2024, the blog site received an impressive 2,728 visits, demonstrating strong interest in the content.

  • Social media promotions of the latest blog posts reached 12,773 people, boosting visibility and engagement.

By creating relevant and valuable content, LivingWell successfully strengthened its brand positioning as a wellness-focussed club that truly cares for its members. The blog platform not only increased engagement but also served as an additional resource to support members in achieving their health and fitness goals. As a result, LivingWell continues to build a thriving, well-informed community dedicated to lifelong wellness.
Strengthening LivingWell’s wellness community through engaging blog content
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