Mitsubishi Electric

Mitsubishi Electric Hybrid VRF campaign


May 24, 2016

For many years, Mitsubishi Electric have been at the cutting edge of air conditioning, driving the industry forwards with ever-more advanced technological achievements. Hybrid VRF was no exception, utilising unique, patented, world first technology to deliver optimised heating and cooling to a range of different customers and sectors. Our challenge: to communicate the benefits of this technology to a broad audience and get people really talking about Hybrid VRF and everything it could do.

Creating an umbrella theme based around a big, all-encompassing ‘conversation’, we rolled out a wide-ranging campaign across a variety of different media, with messaging centred on talking, discussion and ongoing dialogue.

From press ads and an EDM campaign, to banners, PowerPoint, landing pages, infographics and DM, our thinking got people talking.

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