ASL International Website Rebuild.

Digital Works

Client: ASL International

Project: Bespoke website build


The brief: International, renowned for their expertise in loss adjusting and forensic accounting within the insurancesector, sought to revamp their outdated website. The objective was to create a modern, user-friendly platform that not only showcased their established services but also highlighted their expansion into areas like Trade Credit andCyber Crime. The new website needed to enhance credibility, demonstrate their comprehensive skills, and elevate their team’s digital presence.

The solution: CampaignWorks designed a contemporary,dynamic website with a desktop-first approach, ensuring full responsiveness across mobile devices. A new visual style was introduced, featuring a modern typeface and the strapline “Experts in Financial Risks,” encapsulating ASL’s expanded focus. The site’s architecture and navigation were reimagined to improve user experience, with a clear presentation of services and a people-centric design. To boost the team’s online profiles, individual insights and case studies were prominently featured, seamlessly integrating with LinkedIn to foster engagement. A simplified WordPress-powered CMS was implemented, allowing easy updates to team profiles and content. SEO best practices were meticulously applied, preserving existing positive SEO attributes and enhancing performance with a fast, technically superior website.

The result:

The website transformation significantly elevated ASL’s digital footprint. The modern design and enhanced functionality effectively showcased their expertise across traditional and emerging sectors. The integration of team insights and LinkedIn connectivity led to a substantial increase in engagement and follower growth for team members.

 

“Working with CampaignWorks on our new website design was a real revelation… We’re delighted with the result.”

Director at ASL International
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