Mitsubishi Electric
The Complete
Chiller Solution.
Client
Mitsubishi Electric
Project
Chillers solution
Brief
Mitsubishi Electric now offer a complete range of chillers
After the acquisition of Italian firm, Climaveneta, Mitsubishi Electric developed their own range of Modular Chillers - so could justifiably claim to have a Chiller unit for every application.
After developing the strapline ‘The complete Chiller solution’, positioning Mitsubishi Electric as the premier source for commercial Chiller needs, the task then was to highlight to new prospects - that ME now had the perfect solution – whatever their needs!
Specifiers in central London were targeted due to the high concentration of buildings and potential projects. The challenge was, how do you target Chiller specifiers?
We pinpointed the hot spots for architects and other specifiers, and their typical commuting routes. An outdoor 48 sheet poster campaign was created to attract their attention – after all, it isn’t every day that you see Chillers advertised on this media.
We brought the big chill to London, promoting the fact that Mitsubishi Electric has the Complete Chiller Solution. The campaign proved so successful that it was repeated and then used across Europe.
