A new website for Sentek Solutions
A content-led approach to a website redesign
The world of robotics and automation is a highly technical, complex one. Sentek Solutions recognised that their website needed to better reflect their industry and customer’s needs.
With a comprehensive range of cutting-edge technology, the content strategy for the website was very carefully considered, enabling the target audience to find out vital information about a product quickly and easily, making the procurement process as streamlined as possible.
Research shows that 38% of people will stop engaging with a website if the content or layout is unattractive.
Our creative design studio carefully curated a site with engaging content throughout and chose to use powerful video content on the homepage to provide a striking first impression.
Not stopping there, best practice SEO was implemented in every way possible, using correct URLs, headings, meta-data etc. With on-going hosting, support and analytics continually provided by CampaignWorks to improve and develop the site. Working closely with the digital-savvy Sentek Solutions team, CampaignWorks also provided an editable version of the site, accompanied by a comprehensive user guide to allow the team to continue to make amends and updates with the speed and efficiency they are used to.