Affinity Water internal engagement campaign
May 24, 2016
Using research from team members at all levels, as well as key consumer feedback, we worked closely with the client to try to understand what exactly ‘Affinity’ stood for. It was this careful examination and analysis of the very soul of the brand that led us to put the emphasis on those things that made Affinity so different as a water company: understanding… connection… a true commitment to the communities they served. Out of that, we created ‘The Affinity Way’ – a new purpose statement, which would help tell the story of the Affinity Water brand and serve as a positive statement for each and every member of the team going forwards.
Creating a confident and engaging brand story for a leading water company.