Goodman + Keep Cup Campaign
April 6, 2019
Having sourced branded re-usable cups through their environmentally conscious supplier Keep Cup, CampaignWORKS supported Goodman to create a targeted direct mail campaign to their key contact list. The objective was to reinforce Goodman’s environmental and sustainability messages. We chose to tie the direct mail in with a UK coffee event, arranging for the cups to arrive on International Coffee Day.
Using sustainable, recycled material packaging we created a strong supporting message for the campaign ‘Have a cup on us’. The kraft box outer packaging contained messages highlighting the savings in waste that will be made by using the Goodman cup, illustrated with icons.
Goodman pushed the campaign internally, sharing the creative with teams globally through their Social Network which generated a buzz:
“What a brilliant initiative! Can’t wait for my cup to arrive.”