Marketing in a digital world.

The digital landscape is constantly evolving but with it comes massive opportunity for businesses to disrupt entire industries and take on established, bigger brands.

It’s an exciting and also daunting prospect given the amount of information and data out there. But fundamentally nothing about marketing has changed. It’s still about connecting our products and services with the right audiences and as marketers we mustn’t get distracted and lose sight of that.

72%

of people access the internet on their mobile phone.

53%

of mobile visitors leave a page that takes longer than 3 seconds to load.

59%

of consumers prefer to hear from brands via email (which is reassuring following GDPR!).

1/3

of businesses experienced a cyber security breach or attack in the last 12 months.

Why emails go into spam (and how to stop them).

Despite GDPR dampening the spirits of even the most enthusiastic digital marketers, it turns out the majority of customers still want to hear from brands via email.

One of the ongoing challenges however, is how to make sure your emails don’t end up in spam. We’ve looked at some of the most common mistakes marketers make when creating content for emails and consolidated a few hints and tips that will help ensure your communications actually arrive in your customer’s inboxes.

PS – a great copywriter helps!

Read our blog

Lead generation email campaign for Goodman.

Mobile-first.

Users viewing websites on their mobile phones has been standard for a while, but mobile-viewership has been skyrocketing in recent years.

Some statistics suggest that 52% of all web traffic is mobile, 25% of users are mobile-only, and over half of all Google searches are done on a mobile device. For some websites, especially those that are pushing 60% or greater share of viewers using a mobile device, a responsive build with a watered-down mobile version is no longer enough.

‘Mobile-first’ is a train of thought that says design and build should start with the strengths and limitations of a mobile device, to make sure those users are getting the optimal experience. We've taken that idea and applied it to the new website build for Hilton's brand of health clubs and spas, LivingWell.

Take a look at the LivingWell website here >

Good UX is shaking up the competition.

Increasingly we are seeing that smaller, more nimble businesses are able to leverage the opportunities that digital design brings in order to take on the big brands.

In the energy market, challenger brands like Solarplicity are using frustration-reducing, user-friendly form design to offer consumers a pain-free journey to saving money. Our switching tool for Solarplicity was recognised as the fastest user experience in the market helping to accelerate customer acquisition.

Find out more

Cyber-security has never been more crucial.

The world of digital marketing is an ever changing landscape with new challenges and risks to contend with every day. So as marketing professionals, it is important we are all prepared to raise awareness of the importance of cyber-security throughout our organisations. One simple way to incentivise your colleagues to take this seriously is by making sure everyone understands the consequences of not protecting your online presence effectively.

Whilst the 2019 Cyber Security Breaches Survey shows that the amount of businesses who identified a cyber security attack in the last 12 months has reduced by 11% (largely down to GDPR legislation forcing us all to review our policies and processes), it also reported that the average cost of a cyber-attack on a small business has gone up by 25% to £4,180. And for a larger business, the cost of a breach is now over £20,000.

The government is now actively urging all organisations to protect themselves from cyber-attacks. If you want some bespoke advice on how you should be protecting your online assets and data, drop us an email, or you can visit the government CyberAware website for general guidance.

Why not contact us and find out how we can deliver your next digital project?

Stat sources: Smartinsights.com, Google/SOASTA Research, Gov.uk: Cyber Security Breaches Survey