Austrian
Tourist Board
Wilder Kaiser.
Client
Austrian Tourist Board
Project
Wilder Kaiser Austria
Brief
Promoting the ski destination of Wilder Kaiser
Why choose one alpine ski destination over another? Surely they are all the same? Wilder Kaiser is a beautiful location with some of the best ski slopes in Europe. All complete with extra warm, welcoming Austrian hospitality.
Breath-taking scenery aside, Austria is a magical place to visit and an exhilarating place to ski. To put Wilder Kaiser on the top of the shopping list of skiers in London, we created a series of impactful 48 sheet tube posters designed to put the destination right in front of our target audience.
Using striking imagery of this stunningly picturesque resort - a conservation region in the Austrian Alps - the poster campaign showed skiers enjoying themselves on the slopes of Wilder Kaiser, giving our target audience a tantalising taste of what they could be experiencing.
As commuters battled their way into work, the posters pointed out that ‘Rush hour’ in Wilder Kaiser was a rather more gentle, less crowded commute.
The advertising campaign certainly created impact and raised awareness plus won two top awards for creativity within the Austrian travel and hospitality industry.
